Graphic Design
As the first gaming expo booth, Play Lab 2022 was a wildly successful labor of love that took several months to conceptualize, mockup in 3D, and finally build out the final pieces. Everything that you see here is modular and was designed to be broken down and moved so that we could take this event across country and even globally! Our lines wrapped around the booth and down the hall of the Seattle Convention Center with fans who couldn’t wait to get in! Sales of products and merch at the event exploded and our Pinny Arcade pin was a hit success with collectors and casual enthusiasts alike. This project was a blast!
Working my way up to lead Production Designer for Pokémon’s series of children’s books, “Pokémon Primers”, I had the opportunity to work with incredible artists and bring their visions to life. These books were selected as some of the best back-to-school toys in 2022 by Toy Insider and were featured on Spectrum News airing from the heart of Los Angeles!
“Be Active” was Pokémon Center’s first official activewear line, which I took from concept to launch. I designed all of the products shown here. They sold out in an extremely short amount of time and the line was so successful that I lead a team of designers for the refresh of this project the following year!
